Now marketing is one of my favorite topics to blog and talk about. I'm a digital marketer and i welcome you to today's post on How to market my dental practice?
Now I'll be frank with you...
Most poeple don't have an idea on marketing.
And today I'm not gonna speak about some boring things which you have been reading from the past.
Many people will tell you to put your information on facebook, put it on twitter, put it on google my business..
Sure it might help...if you're lucky.
Do you think that if you post something on facebook, people will come to you?
...THEY MIGHT...If you get lucky...
But I'm sure MOST OF YOU DON'T KNOW WHAT YOUR PATIENT ACTUALLY WANTS...
Can you sell samsung phone to apple fans?
No right?
Same way people don't want what you're offering them...
They don't know, like or trust you..
So how to find what your audience really wants?
So let me tell you some very big niches in dentistry.
- Teeth whitening
- Bad Breath
- Gaps in between teeth
- And more...
Now i'll take a small example of teeth whitening niche.
If you see the total searches per month it is around 240,000. This is united states data. Global volume is way more than this.
So now you know, what your prospect really wants.
Your patient's don't care about their existing dental problems but they do care about their teeth whitening.
So if you can offer them what they really want, PROVIDED, you have done a good job with it, your practice will grow.
This one patient will refer 10 more.
So how do you get these patient's to your dental clinic?
You need to find them using digital marketing strategies. In my course i cover this in detail.
But I'll give you some strategies on finding your patients using social media,
- What age is your patient who wants to do teeth whitening?
- What is their sex? Are they male or female?
- What are the common teeth whitening products in the market that they use?
- What magazine/books they read?
If you know these you can target your patients easily using social media..
Now what queries do your patients have?
Now if you look at the image below...
They want to know...
- Is teeth whitening safe?
- How much does professional teeth whitening cost?
- How long does teeth whitening lasts.
Now once you know these guys are looking for these answers, you can always post on these topics on your website which they are searching for.
(Me and my team will design you a website if you don't have one..contact me and discuss now)
If you can answer their queries, they'll approach you for their treatment, provided you have given them some value by answering their queries.
I hope you get the point...
So...coming back..to the same topic..How do i market my dental practice?
- Step 1: Find where is your audience
- Step 2: Give them relevant information that they ALREADY want to know
- Step 3: Call them for a free consultation
- Step 4: Perform Teeth whitening procedures
- Step 5: Any other dental problems..treat them and PROFIT.
- Step 6: Repeat the steps for other patients
Step 1 : Find where your audience is:
You can research your audience on various platforms like facebook, twitter, pinterest, reddit. Join groups specific to teeth whitening. Post the link to your articles on those groups
STEP 2: Give them relevant information
Once people click on those links they'll be redirected to your site. On the site you can give them relevant information.
Also you can post a free consultation with you..If they like it..they can come to your clinic.
STEP 3-5: Perform clinical procedures..
STEP 6: Rinse and repeat.
Now, this method is kind of free method. There's also a faster method which is through social media ads, to get your marketing done faster.
There'll be a separate post on audience research using social media.
I hope you enjoyed reading this post. Let me know in the comments section if you like it or not.